After looking around on BusinessWeek’s website, I found something rather interesting in the Tip Contributor section. The article that caught my eye was “Plan Website Improvements for the Holidays Now”. It got me thinking about the rush of people that start buying things for the holidays on "Black Friday". Then I realized there are those few who buy even earlier than that. They could start buying their holiday gifts TODAY! Because of this fact, preparing now would be beneficial for you company. You need to make sure that your website will bring people in and make them want to stay there because it is both appealing and helpful. In the article, Bill Husted gives five tips to help with improving your website for the holiday season:
1.Keep improving your site
2. Embrace a different form of personalization
3. Highlight relevant gifts
4. Think social
5. Develop a mobile strategy
To get a further explanation on these tips, visit the article online: http://www.businessweek.com/smallbiz/tips/archives/2011/08/plan_website_improvements_for_the_holidays_now.html
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